Did you know that 20% of businesses fail within two years of their launch, 45% within five years, and 65% within ten years? In many cases, that failure has nothing to do with the quality of their product.
Marketing is the only way to get your name out there and get clients through the door. Unfortunately (unless you live and breathe marketing), it’s a task that never ends. You need to stay one step ahead of digital marketing trends if you want to outperform your competition.
If you’re looking for digital marketing ideas to help you stand out from the crowd, you’ve come to the right place. We’re here to detail seven methods that will convert viewers to clients in 2022.
If you’d like more clients, read on to find out more.
1. Informative and High-Quality Content
It’s 2022, and consumers are overwhelmed with content; fortunately for you, most of this content is low-quality at best and downright spammy at worst.
Additionally, the rise of AI means that lots of written content doesn’t even make sense. AI has potential, but if you’ve ever read an article written by a budget AI tool, you’ll realize there’s still work to be done!
You can rise above competitors with your digital marketing skills by making sure all your content is genuinely useful, engaging, and factual.
Think, what problems does your target audience have? Now, solve those problems. Make sure to create authentic content that generates trust.
2. Use Shoppable Posts
Next, you need to make your customer’s experience as easy as possible. It should be effortless for them to buy your products. The best way to do this is with flawless online marketing.
Make sure your social media posts are optimized to make sales. Instead of a “visit our website” call to action, add “shop this look now” buttons to each of your posts. This way, the viewer can add that product to their cart in just one click. What could be easier?
Most social media apps are optimized for this feature, and those that aren’t will be making changes soon! Shoppable posts are the future of social media advertising.
3. Prioritize Local SEO
Next, don’t underestimate the power of local SEO. Make sure to geotag photos and posts so that you refine your target audience. Additionally, do your best to incorporate those pesky “near me” keywords – they do work!
If you’re not familiar with local SEO best practices, it may be best to hire an agency to assist you with this niche area of SEO.
4. Use Chatbots That Actually Work
Everyone, and we mean everyone, has had to deal with irritating chatbots that completely miss the point of what you’re asking.
You should use a high-tech chatbot that makes your clients’ lives easier. For example, have a FAQ list for clients to choose from and submit. Then, provide simple answers.
However, it’s imperative that you give your customers a chance to “speak to a real human” at every opportunity. Include an option such as:
“Is our chatbot not understanding your question? If so, click here to submit this chat to our in-house team, and we’ll personally respond to you within 24-48 hours.”
Adding this level of personalization and putting the customer in control will help retain customers more than you realize.
5. Create Dynamic Content
Next, when setting out your upcoming marketing ideas and campaigns, don’t forget to consider omnichannel and dynamic content.
From Instagram reels to quizzes on your website, to polls on your Stories, to video content on your website, there are endless ways to make your content enjoyable.
Wherever possible, incorporate elements that encourage engagement into every post.
People don’t want to only read long blogs or browse through sales pages; they want a bit of everything; give them what they want!
6. Invest in Influencer Marketing
There was a time that virtual marketing through the use of influencer marketing was looked down on. Not anymore!
Influencer marketing is one of the best ways to spread your message to a specific target audience.
Rather than finding an influencer with a high follower count but no engagement, try to find an influencer that actually appears to have “influence” over their followers.
Look for someone who doesn’t advertise any and every product. Find someone who appears authentic and already preaches the same messages that fit with your brand.
7. Client-Focused Marketing Techniques
Finally, make sure that you focus on what your customers want. Personalize your content so that it resonates with your target audience.
You can use social media tool analytic pages to understand your followers’ needs more. However, these often provide limited information.
If you want a service that will provide detailed information about your followers and what they respond to, use a product like Sitecore marketing for ultimate insights.
Remember, people are bombarded with ads from every angle; if you want to succeed, you need to understand your audience more than they understand themselves.
Focus on your clients, and they’ll reward you with loyalty.
Digital Marketing Ideas You Need to Succeed
How many of these digital marketing ideas have you already tried? Even if the answer is “all of them,” it’s time to go back through your content and optimize it for 2022. If your answer isn’t “all of them,” you’ve got some work to do!
You won’t regret using these tips when you see your organic traffic and sales hit new highs.
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