Digital Product Design – The Basics

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Gourav Das
Gourav Das is an irreverent copywriter and business writing coach. He's on a mission to stamp out gobbledygook and to make boring business blogs sparkle.

Today, the software can be found almost anywhere. It has evolved from something just a few people used to execute complex operations in a basement server room to something we use so often that most people don’t even think about how it’s made. Every piece of software you use every day – from Instagram and Airbnb to your local DMV website – has been created, whether you realize it or not. 

Good Product Design Is…

In a perfect world, all software would be intelligently built to provide a better user experience. However, this is not always the case. The truth is that the supply of clever software designers frequently outstrips the demand for software. Many new boot camps, start-ups, and online companies are attempting to address this issue by bringing in additional software designers.

Even so, it might be difficult to grasp what software designers perform on a daily basis. This article will hopefully throw some light on some of the basic pillars for building user-friendly software for digital products for those who are just starting out in the field or who are simply interested in what software designers do.

The Best Apps and Platforms Make It Appear Simple

Many end-customers do not even think that beautifully designed, intuitive software solutions are not launched by chance. Amazing products are the result of a data-driven, strategic approach to product design that includes careful consideration, market research, user testing, prototyping, regular feedback improvement, split testing, and more. That is the essence of smart digital product design that is offered by professionals at And we will shed some light on the process.

In the digital environment, product design is a systematic approach to producing software that is simple, easy to use, and addresses a significant problem that potential consumers experience. Companies try to enhance their software over time through feature testing and customer feedback. Only in this case, it is possible to achieve outstanding results.

3 Product Design Elements

Product design may be divided into three distinct aspects. These include system design, process design, and interface design, and each plays a part in assisting the end user in achieving their goal.

1. System Design

On a high level, system design considers the problem that the product aims to address. For example, if you wanted to create a washing service app, you would start by thinking about the problem you want to tackle (dirty laundry, limited time for busy professionals to get rid of household chores). Only then would you consider how to create a new product that answers a genuine need and demonstrates product-market fit.

The system design must balance company goals (profitability) with customer wants (convenience), and considering these variables can help you determine your price, and decide whether to offer same-day delivery for an additional fee and other product features. You’ll want to lock down the system design before going into any of the intricacies around the actual purchase process or how the interface will appear. Otherwise, you’ll wind yourself doing more work for yourself, paying more money, and/or settling for a subpar outcome.

2. Procedure Design

We’re going to go one level deeper now. Process design is all about determining the steps required for the end-user to complete an order or achieve their goal. Again, you’ll evaluate both your consumers and your business’s demands, attempting to balance them as best you can. For example, your laundry app’s checkout process will most probably contain upselling choices (e.g., ironing services, expedited services), and you’ll want to find a method to incorporate these upsell options without risking an increase in cart abandonment.

3. User Interface Design

We dig into the weeds with interface design. Once you’ve worked out the system and its procedures, it’s time to design a user-friendly, engaging, and visually appealing interface that will keep people coming back.

Wrapping up!

Today, almost all of us take outstanding software products for granted – they’re everywhere!

Whether you’re purchasing on Amazon, renting a room on Airbnb, or hailing an Uber, you can figure out which buttons to press and which pathways to take to accomplish your goals. What do you do when you come across a website or app that isn’t simple or easy to use? You usually leave it immediately. The unpleasant reality is that badly designed software applications do not last long because competitors with better UI/UX devour their market share. Therefore, it is critically important to approach digital product design responsibility.

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