Print Ad Design: A Beginner’s Guide

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Gourav Das
Gourav Das is an irreverent copywriter and business writing coach. He's on a mission to stamp out gobbledygook and to make boring business blogs sparkle.

Were you aware that print advertisements can help you quickly attract a local target audience?

Whether you own a business or are hosting an event, print ad design is something everyone should know when they want to advertise something. It’s the process of creating local, physical advertisements, but many people find the process difficult.

If you look at print advertisement examples online, you’ll see many simplistic designs. A simple design requires little effort but is enough to convince your audience to do something. We’ll outline how you can make effective ads as quickly as possible.

Here’s what to know about print ad design!

Create a Design

When it comes to print marketing, the first thing you must do is create an effective design. You can do this by using simples programs to import images and effects, such as a sticker maker. You can also learn how to make a print ad in Photoshop if you’re looking to have more unique ads.

Think about the purpose of your ad and ensure that the design revolves around it. For example, someone advertising children’s toys should make the ad colorful. Use print ad templates to help you format everything to your liking.

Choose the Material

After creating a basic design, the next you can do is choose several types of print advertising. When making a print ad, you can use things like billboards, posters, brochures, business cards, and more.

The way you format your design will vary depending on what it’ll be placed on. If you’re using a smaller material, such as a business card, you must decide which information is the most important for the audience.

Similar to making the design, choosing a material is best done when considering the ad’s purpose. Those that are advertising a local business can use billboards and business cards. If you’re advertising an event, flyers may be more cost-effective.

Find an Effective Location

The last thing you’ll do is find a location for your ad, which can take quite some time if you want to ensure it’s effective. No matter which type of material you’re using, the ad should be placed in a high-traffic area. However, ensure that most of the traffic is your target audience.

You can find billboards near main roads, flyers are effective when placed near crosswalks and stores, and flags can be placed in front of your building if you own a business.

If you can, consider placing the ad in several areas. When using print ad templates, you can easily change the size to fit any space in an area.

Improve Your Print Ad Design Now

Now that you have a better idea of what the print advertisement design process is like, you can start making effective ads!

We encourage anyone that wants to attract a local audience to improve their print ad design skills as soon as possible. Start by thinking about who your audience is and what you’re advertising. From there, everything else will fall into place.

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