Instagram is a fascinating place to promote yourself or your brand. Over 80% of people use the platform for researching brands, their products, and services. And more than 130 million people check shopping updates on Instagram. The more your followers, the higher the chances of succeeding on Instagram.
So, if you want to benefit from Instagram followers, knowing what makes them happy is crucial. Scroll down to learn about the top-15 creative ideas to consider while posting content on Instagram.
15 Creative Ideas to Post On Instagram
Here are the 15 best creative ideas to design your posts on Instagram. While all ideas are tried and tested to catch followers’ fancy, you must refrain from selecting all of them. Instagram followers can be very picky. So, give them what they want, and you will have loyal followers for life.
1. Ask Thought-Provoking Questions
Asking questions is an excellent way to engage your followers. It allows them to share their feelings with you and feel someone is there to listen to them. However, make sure the topic is pertinent and aligns with your brand USP.
You can use the answers to improve your future content. You may also get some new ideas about product or service design to implement and get better results.
For instance, if you sell jewelry, you may present two designs and ask questions like, “Which design looks better?” or “Which one would you wear to a wedding?” The answers you get will be crucial in devising your marketing strategy.
2. Teach Audience With a Tutorial or How-to Video
How-to or tutorial videos are some of the most popular videos on the internet. These videos provide viewers with the opportunity to learn new skills for free. Moreover, tutorial videos give you more room to provide engaging, useful content to your followers.
Before shooting a tutorial video, it is crucial to pick a suitable theme and the best video editing software. An amateur video will do more harm than good.
Professional video editing software like InVideo would give you the right thrust. Use its trial version to edit, add, trim videos. You can also add music and effects before uploading them on Instagram.
3. Show Unseen Footages
If your brand manufactures products, show your followers what goes behind making the product. If your brand is in the service sector, show how hard your employees work to create wonderful things for people.
When your followers observe the hard work behind creating something they admire, they will love it even more.
However, while shooting the videos, ensure your staff shows their sunny side. After all, viewers would certainly not waste their precious time looking at gloomy faces.
4. Answer Random Questions
Keep some time aside and encourage your followers to ask you random questions. The questions must be pertinent, though. This is a fantastic way to show your followers your responsiveness and seriousness.
The methodology is straightforward. You can post a question seeking answers from your followers. This method will work wonders if you have a considerable follower base or a good social media marketing strategy.
5. Show Your Leadership Qualities
On Instagram, actions speak louder than images or words. You may earn accolades by sharing some tips or smart hacks your followers won’t find anywhere else.
Once your followers understand that you are a reliable source of high-quality, relevant information, they will come back to you again and again.
If you do not consider yourself a leader, don’t worry, as the next tip in the series of Instagram post ideas might suit you more.
6. Conduct an Interview and Share It
Associate with some industry/ subject matter experts in your sector and invite them to share their expertise. Industry experts are natural influencers. Sharing their knowledge can make you an instant hit and enable higher engagement.
Be specific about whom you choose to interview since not everybody can understand the level of your followers. Evaluate the nature and interests of your audience to select an expert they can relate with.
7. Identify the Latest Trend and Exploit It
Instagram is the perfect place to spot an upcoming trend. Look for trends that are at their nascent stage and exploit them to gain audience attention.
You can challenge your followers to do something extraordinary and share their achievements with a specific hashtag. The more the hashtags, the better your publicity. However, don’t go overboard with the challenge; something that not everybody can do. Remember, the simplest your challenge, the better the audience response (and publicity).
8. Share Users’ Content
Recognize the achievements of your followers by sharing some of their content on your profile. But, check whether it’s relevant to your brand or not. For instance, Apple frequently shares user images on their Instagram page to show the picture quality of iPhone.
You may follow the crowdsourcing model to find relevant posts and engage with your followers. Every time you share user content, you motivate others to join the fray and create good content for you.
9. Be Creative and Design a Collage
A wise way to increase the glamor factor of your brand is by collating multiple posts and creating a collage. Many innovative designer brands have followed this tip to create engaging campaigns.
Photo collage is sure to arouse the curiosity of new visitors. Use professional software like Photoshop to create a picture-perfect collage and share it.
10. Use Hashtags to Your Advantage
Hashtags help you reach your target audience without doing anything substantial. You need to find the best hashtags and include them in your posts to amp up the visibility.
If you want to take it one step further, add daily hashtags to your posts. #mondayblues or #throwbackthursdays are some examples of daily hashtags.
11. Be Proud of Your Mistakes
It’s perfectly normal to make mistakes. But, shying away from it is abnormal. Take ownership of your mistakes and share them with your followers.
However, try to refrain from sharing anything serious, like a court case or client complaint. Sharing mistakes can give a hint to your followers about your honesty and humbleness.
12. Show Images of Transformation
Transformations are the reason why we work. If your product has positively affected someone’s life, show it to your followers. For instance, if you operate a gym, you can post before and after pictures to let your followers gauge your brand’s performance.
13. Share Posts From Other Social Media Websites
Besides Instagram, you might be active on many other social media websites like Facebook, YouTube, Twitter, etc. If you find something exciting outside Instagram, you may capture a screenshot and share it on Instagram.
Many Instagrammers commonly follow this strategy.
14. Shoot Action Videos
Action videos make your followers a part of the process and feel the adrenaline rush. For example, if you are a tattoo artist, you can shoot a short video capturing the tattoo process.
InVideo lets you create action videos at ease and grab audience attention like never before.
15. Tie-Up With an Influencer
Influencer marketing is a sure-shot way to attract organic traffic to your brand. Nothing can be better than promoting the picture of an influencer using your brand.
Influencers can be popular nationally or internationally. Identify your demography and choose the correct influencer.
The End Note
The ideas mentioned above are undoubtedly the best for Instagram posts. It is prudent to create a niche and stay true to it.