Almost everyone is in agreement about the necessity of having an online presence. On social platforms, it requires you to have an active presence and interesting content that is able to help you build a community.
On search engines, you need a website that delivers performance in terms of attracting your target audiences, informing them about your brand’s offerings, and subsequently resulting in an increase in sales and revenues.
While we all know that having a website is necessary, what most of us are not aware of is how we are going to make it successful. As of January 2021, there were 1,197,982,359 websites in the world.
Of them, 199,533,484 were active websites! This means that creating a website is just not enough. What you need to do is make an online presence that is strong and successful. The question is- how are you going to do that?
In this article, we are going to discuss seven essential elements of a successful website. If you are currently in the process of creating your website or are researching articles on how to make a website, this resource guide will help you in more ways than one.
7 Essential Elements of a Successful Website
- A reliable and rock-solid Content Management System-
A Content Management System of CMS arranges different aspects of your website’s layout. It determined how your content appears, how you add your meta description, title tags, and more.
Creating a CMS on your own requires you to have a complex understanding of programming. Or, you can opt for an already built and integrated CMS like the ones that are provided by WordPress and Zyro.
They are simpler to use and do not require you to have any prior technical knowledge or understanding. This is where website builders can prove to be helpful.
- Secure and fast Web Hosting Service provider-
A server stores all your website’s pages and calls them when someone clicks on a link. Think of a hosting service provider as a large hard disk that is located on the internet.
You need to ensure that your website is hosted on a server that is fast, reliable, and secure. This is because fast loading speed is one of the most essential aspects of ranking on the SERPs.
Make sure that whenever you are looking for a hosting service provider, you check the downtime that they are quoting on average. With cyberattacks becoming an important issue, you want the best security.
- Best Mobile Responsiveness and Optimization for the website-
With mobile searches making up 70% of all search results on Google, it is little surprise that mobile responsiveness has emerged as a major determinant to assess the quality of a website.
During the design and development stage, you need to check whether the same is coming out in the best possible manner on different mobile screens.
You need to understand that a good majority of your target audiences are going to access your website on both iOS and Android devices. If they are unable to get the best look and feel for your website, they won’t proceed.
- Technical On-Page SEO Optimizations to boost search presence-
The thing that you should know is that not all websites are created equal. Google and other search engines have made public a set of guidelines that they use to judge the worthiness of any website.
On-Page SEO optimizations refer to everything from fast loading speeds of web pages to title tags, meta description optimizations, and more.
Think of this as a starting point for search engines. They see whether your website checks all the boxes or not. To be honest, all these guidelines are reflective of what digital audiences want during their browsing.
- Basic and advanced SEO Digital Marketing Strategies for SERPs-
You cannot create or run a successful website without taking help from Search Engine Optimization. In the last point, we mentioned how On-Page optimizations are critical in informing search engines that your website qualifies to be considered for the SERPs.
Off-Page SEO is optimizations and changes that are done on other web pages that help your page.
SEO strategies like Guest Posting, Link Building, Blogging, social media SEO, and Web 2.0 platforms can help your website outrank competitors and climb over them in the SERPs.
- High-quality and SEO Optimized Content that convinces and converts-
You can have all the technical bits in place, but without content, your website will not be successful. Everything from your website’s product and services pages to your blog content needs to be informational, detailed, and educative in nature.
Your content should be tailored towards addressing the problems of customers in your industry niche and presenting your brand as a credible solution.
Great content is what makes the needle move as far as search engine performance is concerned. It builds credibility for the business in the eyes of the customers.
- Clear and clean UI and UX add to the attractiveness of the website-
If you are on the verge of designing a website, you need to know that you are designing for two distinct entities. On the one hand, you want your design and development to be read and analyzed by the algorithms of search engines.
On the other hand, you are creating websites for real human beings. This means that focusing on the site’s UI and UX is important.
Complicated designs, no matter how good they look, do not serve a purpose. Cleaner and minimal designs that do not end up confusing the visitors lead to more results in terms of conversions and sales.
The Final Takeaway
It is important that your website is purpose-driven. This means that it needs to have a clear and consistent message about what it’s all about. Having a plan of action that outlines your objectives (branding, lead generation, or, sales) should be able to inform your future course of action. If you have any other questions or doubts that you would like us to address on the subject, please let us know in the comments section below. We would be more than happy to answer as many of them as possible.