Marketers understand the power of the internet to bring sales. In 2021, digital channels made up over 70% of businesses’ entire advertising budget.
But spending money on marketing takes a careful strategy, where marketing funnels come in handy. A funnel will help make sure every dollar you spend on marketing gets you the best results.
As an introduction, explore this quick guide to the seven things you need to know about marketing funnels.
1. They Help You Form a Relationship With Your Customer
Perhaps you are thinking: what are marketing funnels? Funnels are step-by-step processes you build online. Taking your customer through this process brings them to the point of a sale.
Each step helps you to build a relationship. That brings us neatly on to point number one on our list. Funnel marketing helps you build trust with your audience by forming a close relationship.
2. Marketers Use Funnels to Build an Email List
It’s natural to assume that marketing funnels always end with a sale, but sometimes marketers use them to build their email list.
Once someone new is on that list, the marketer sends a sequence of promotional emails to help close a sale. That sometimes forms part of the funnel as it’s the natural next step in the funnel sequence.
But an email address is an asset. You can still email that subscriber two years after that funnel finishes and turn that person into a new paying customer!
3. You Should Always Optimize Your Funnel
When you start moving people through your funnel, some of your audience will drop out at different points in that funnel and decide they aren’t interested in what you have to offer. While that’s normal, it doesn’t mean it’s acceptable.
You don’t want people dropping out, so you need to improve each funnel element to reduce the dropout rate. That’s known as funnel optimization.
4. There Are Funnel Experts to Help You
Building a funnel for the first time can sometimes feel a little complicated. But you can hire marketing experts who specialize in building and optimizing a funnel on your behalf, like online marketing muscle.
5. A Funnel Isn’t Technically Complicated
While you might see funnels with fancy popup messages and automation rules, the average funnel doesn’t need to be this complicated.
And there’s good technology on the market now to help you build a funnel without figuring out how to code a webpage or integrate different platforms to set one up without any prior skills or knowledge.
6. Marketing Funnels Are More Popular Than Ever
Marketing funnels, done right, can help boost sales for your business and help you grow your email list. More companies are starting to see the financial benefits of a funnel, and they are becoming increasingly popular.
7. Good Funnels Require Excellent Analytics
You need to know what’s happening when someone lands on a web page, a sales offer, or an email promotion to properly optimize your funnel.
That requires modern tools with built-in analytics to help you monitor what’s happening. It’s only with access to that data that you’ll be able to improve your funnels.
A Marketing Funnel Is the Smart Choice for Every Business
If you are trying to invest in marketing, the question you should ask yourself isn’t whether marketing funnels are right for you. It’s how you can build the best funnel to help promote your business.
For more tips on building an effective marketing strategy, head over now to our business section.