How to Edit Photos for Instagram

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As of December of last year, Instagram had surpassed 2 billion monthly active users, making it one of the most popular social media platforms in the world. As you might expect, the audience of this photo-sharing app loves great-looking images, which is why it’s crucial to make every photo you upload count!

Whether you’re hoping to boost your personal account or you’re snapping photos for your small business, knowing how to edit photos for Instagram can be crucial for your success on the platform. Here are a few things to remember if you want your Instagram audience to keep coming back for more.

Consider the Size

Before we jump into the editing tips below, don’t forget to consider the size of the image itself. The ideal Instagram photo size is 1080px by 1350px. If you’re snapping photos in a different size, it may also help to consider the aspect ratio, which should be around 4:5.

You’ll be able to crop the photo as needed if it’s a different size, but starting with the correct size can help you avoid cutting out any essential elements.

Start With a Quality Image

No matter what you’re doing, a high-quality image will be easier to work with than a bad picture. You can do this even with a smartphone, provided that you follow a few key steps. As a general rule, try to work with natural lighting, and consider getting familiar with HDR mode for a more detailed image.

Do Some Simple Pre-Editing

Instagram offers a range of editing tools to enhance your photo, but you may want to do some easy editing before you upload the shot. Even if you don’t have dedicated editing software, there are plenty of free online tools to help, from blurring tools to text additions to a background eraser.

Crop Strategically

Once you’ve uploaded your image, it’s time to do some strategic cropping. Get rid of any distracting or unsightly elements that draw attention from the focus of your image. This is also a good moment to consider the rule of thirds by positioning any objects of attention along your gridlines.

Use Instagram’s Free Editing Tools

Now is the time to take care of any last-minute tweaking! Instagram is well known for its range of filters, which let you play with the editing in no time.

You can also open the editing tabs for a range of additional options to help you change the look of your picture.

Though there many options to choose from, here are a few of the best to try:

  • Adjust: straighten the photo
  • Brightness: brighten or darken the photo
  • Contrast: increase or lower the contrast
  • Warmth: vary the cool or warm tones
  • Saturation: change how intense the colors look
  • Sharpen: sharpen the details of your photo

Feel free to play around with the different options until you find the right choice for your image.

Know How to Edit Photos for Instagram

Though it can feel impossible to make a splash on a platform of this size, knowing how to edit photos for Instagram can be a huge help. From picking the right photo to adjusting minor details, the Instagram tips above will enhance your uploads in no time!

Want more of the tech and marketing tips you need to know? Be sure to take a look at our other content for additional insights.

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