Advertisers are great at coming up with new and innovative ways to get brands seen by their target audiences. However, there are some methods of advertising that have stood the test of time. The classic billboard ads have been effective at increasing brand visibility for years. And if you are familiar with regular billboards, then you are likely familiar with billboard posters. Let’s take a look at how to effectively advertise using a billboard poster.
What is a Billboard Poster?
Firstly, you will need to understand the difference between standard billboards and billboard posters. The main difference between the two is size and turnover rate. A typical billboard poster is around 10 feet high and around 22 feet wide, although that will depend on the structure you choose to display your ad on. A standard billboard will be much larger in size and is better suited to be displayed along highways where it can be seen from a far distance. Billboard posters are far easier to change out so advertisers also like them for their quick and easy turnaround. You may be wondering about the variation in cost of these two methods, so let’s take a look.
Will it Cost More?
The cost of your ad will typically depend on the size, location, and nature of the ad. However, with that being said you will typically see billboard posters costing less than regular billboards due to their size. Don’t forget to factor in the cost of the design if you don’t already have a plan for the layout of your ad when budgeting for advertising.
Who do they Work Best For?
Billboard posters have a quick production time. This speedy turnaround makes them perfect for any campaigns that you want to put out there last minute. This can be a great option for new product launches or if you have a seasonal deal going on with your product or service. Because they can be changed out quickly, they are great for seasonal ads. It is also an effective way to give notice about upcoming events in your local community. If you want to be seen in a more intimate way around the community, their smaller size allows for this. Where standard billboards are often in high traffic areas or along the interstate or major highways, billboard posters can be placed within the city or town of your choice.
Best Locations for Billboard Posters
Because they are better suited for smaller areas, you will want to make sure you are placing these types of ads in dense metropolitan areas with heavy foot traffic and commercial activity. The viewers will be closer to eye level with these ads then a standard billboard so they will feel a stronger call to action when viewing them. This makes them great in areas where they can directly purchase your product or service. If you know your brand is sold at a nearby mall, you can place your ad in an area where you can direct your audience to that store. You can even make commuters think that trying out your product or service was their idea when the ad is placed effectively.
Best Ways to Design Your Billboard Poster
Depending on the size and capabilities of your company, you may be able to design your billboard poster in house. You can also enlist a company to assist you in bringing your vision to life. There are a lot of things to consider when designing a billboard poster. Your design has to be intentional and well thought out. It cannot be over cluttered or too busy. You will want your display to get your message across in a clear and concise way.
Text should always be used minimally. Too much text on a billboard can instantly disengage your audience. People only have too much time to give to your ad when walking or driving around town. You don’t want to make it difficult for them to understand by being too wordy. Also make sure to use high contrast colors so any text on the ad will stand out to passerby’s. You can also add in special or extra elements such as neon or glow in the dark paint or 3D graphics and visuals.
If you did manage to get your ad in a commercial shopping area, use a call to action statement. This can be something like “take the next left for fast food” or “follow us on social media for a discount”. This will help you to direct your audience to where you want them to be. Whether that is in your brick-and-mortar storefront or on your social media page, call to action statements are known to be effective for advertisers.
Billboard Posters for Effective Advertising
No matter what your product or service is, all companies can benefit from billboard poster advertising. Check out this method to start increasing your brand’s visibility today.