You already know your business won’t exist for long in Denver without sales. And there are so many potential customers to attract! But how can you draw them in? There are many different advertising methods available between print, radio, digital marketing, and TV. Denver billboards are even an option!
So how do you navigate all these choices in Denver’s advertising market? And how can you be confident your strategy will work? Let’s look at four tips and tricks you can use to chart the course for your marketing strategy.
- What’s Your Marketing Budget?
Your business has a budget to account for all the day-to-day costs. And your marketing needs to be factored in. You don’t want to get halfway through developing a brand new advertising campaign only to discover you don’t have the money to finish! So before you choose your marketing strategy, you need to know your bottom line. How much can you invest in your success?
If you don’t have the money for a billboard in downtown Denver, maybe you have enough for one in another location. Or perhaps you can make a bigger impact with a pay-per-click (PPC) ad campaign. There are creative advertising strategies that will work with almost any budget. But, before you can decide where to focus your efforts, you need to know your limitations. If time is money, you don’t want to waste yours by focusing on ideas outside of your price range.
So how do you decide how much money you can put into your new initiative? Start by taking an honest assessment of your current finances. Can you realistically plan to dedicate a specific amount of money to your advertising on a monthly or annual basis? The budget can always be adjusted, but it’s helpful to have a realistic and sustainable plan based on the numbers.
According to Entrepreneur Media, if your business has 1-5 years under its belt, it’s a good idea to apply more of your revenue towards marketing. It will help you get established. Think of it as a way to lay a good foundation for your business’ sustainability.
- Know Your Ideal Customer
Defining your target audience makes your marketing more effective. You can’t be all things to all people. You’ll wind up diluting your message so much, that no one will be attracted to it! Instead, get a clear picture of the people you want to serve. Here are some ways to narrow down your audience:
- Uncover the common characteristics of the people you already love to work with in your existing customer base.
- Discover which niche demographics have been overlooked by your competitors.
- What benefits are you offering your customers that they love the most?
Good news! All this work will do more than help you create targeted advertising campaigns. Narrowing down your ideal customer profile will also help you choose your marketing methods strategically.
- Choose the Right Method for your Marketing
How do you get the most value out of your marketing? Put it in front of your ideal clients! All that research you’ve done into your ideal target demographics will help you choose your marketing method wisely.
If your audience largely consists of homebodies or an extremely niche audience, you probably don’t want to invest in a Denver billboard. But, if your offer has wide appeal, it may be a good option!
When considering your advertising medium, you have a wide variety of both traditional and digital marketing methods!
- Print (newspapers, magazines, etc.)
- OOH (Denver billboards, flyers, etc.)
- Broadcast (TV, radio, etc.)
- Direct mail (catalogs, postcards, sales letters, etc.)
- Local SEO
- Pay-per-click
- Social media
- Create Your Campaign
Knowing your audience and choosing your marketing medium is half the battle. Now you need to develop it! But it’s not always to find the time to create a campaign when you’re busy running your business. And, if you’re not experienced in building effective marketing campaigns, it can be a big risk.
If you need expert help, consider hiring an agency or freelancer to develop your new initiative. They already have the expertise, training, and experience to help you get the results you need.
Launch It!
Denver’s a great place to start, run, and market your business. And as the largest Colorado city, it is still growing, offering you the ability to reach many new consumers. But the secret’s out. During 2022’s second quarter, it made York IE’s list of the top 10 cities for fastest-growing startups. That’s a lot of competition!
You must get your message out where your ideal clients will see it. And, you need a message that will resonate and make them eager to do business with you. Whether you decide you want social media, SEO, or a big billboard in the middle of Denver, these tips will help you stand out.