Are you an influencer? You need a social media kit to tell a brand what you can offer.
The influencer industry is an unprecedented result of social media. If you want to build a successful career online you need an appealing and creative social media kit that communicates your value. This kit sets you apart and shows a brand how serious you’re about your job.
What are social media kits?
A social media kit is a document that communicates your worth as an influencer to a brand. In other words, it’s your modern-day portfolio that focuses on your online content creation. A kit includes statistics like your social media status, trajectory, and growth in the industry.
Why do you need a social media kit?
As influencer marketing grows, more brands request a media kit from influencers to get an in-depth understanding of your work. Ideally, you should also send out social media kits as proposals to brands that align with your work. A social media kit should include the following;
A cover slide and contacts
Are you an influencer? You need a social media kit to tell a brand what you can offer.
The influencer industry is an unprecedented result of social media. If you want to build a successful career online you need an appealing and creative social media kit that communicates your value. This kit sets you apart and shows a brand how serious you’re about your job.
What are social media kits?
A social media kit is a document that communicates your worth as an influencer to a brand. In other words, it’s your modern-day portfolio that focuses on your online content creation. A kit includes statistics like your social media status, trajectory, and growth in the industry.
Why do you need a social media kit?
As influencer marketing grows, more brands request a media kit from influencers to get an in-depth understanding of your work. Ideally, you should also send out social media kits as proposals to brands that align with your work. A social media kit should include the following;
A cover slide and contacts
It saves the brand you want to work with the hustle of researching your contact details.
A brief bio
This short section should detail your passions and ambitions. Focus on your value, highlight your goals and emphasize your accomplishments. This section is the equivalent of a vision and mission of an organization. Lastly, include a quality headshot.
Describe your website and social media platforms
Use visuals to show your main interests and what appeals to your online community. Match the brand you want to work with to your niche and previous projects.
Social media metrics
Highlight your numbers on all relevant popular social media platforms such as the total number of followers, likes, and saves. If you focus on Instagram and you need to improve your metrics, you can buy real Instagram likes, views, and followers from trusted sites. Use icons to make these platforms easily recognizable. Round off statistics to the nearest numbers skillfully to keep your kit neat.
Site traffic
Describe your online traffic in detail. For instance, you can add profile visits and mentions for your Instagram account and a bounce rate for your website or blog.
Past and current partnerships
If you have experience in the influencer industry, highlight your previous work, achievements, and your current clients. You may add samples of your online posts and highlight your engagement and conversions to prove that you deliver results.
Reviews
An experienced influencer should add testimonials from past clients he worked with on projects. Add legitimate and heartfelt reviews. This section gives you a competitive advantage.
Collaboration proposals
Show the brand what it can gain from your partnership visually. You can offer a brand the following services; guest blogging, sponsored posts, product reviews, etc. Give sample posts for a brand’s campaigns but don’t give it your novel ideas until your partnership is a done deal.
Your rates
State your value, mention your rates for each service and justify them. It’s important to research how other influencers in your region and niche make money for comparison. This information ensures a brand doesn’t shortchange you. On average, experienced influencers charge between $50 to $200 for their services. The figure depends on factors like their influence, number of views, engagement rates, etc.
A call-to-action (CTA)
The final part of your media kit should encourage the brand’s marketing officer to reach you. Repeat your contact information and clearly ask him to get in touch.
How to Make a Social Media Kit
Design is a critical part of creating a social media kit. The design of your influencer media kit also gives brands insight into your personality. You should make a minimalist, quality, and professional kit that represents your style and work ethic. Use apps like Canva, Indesign, and Photoshop to design an eye-catching kit. Choose and use a theme of colors to match your social media sites or logo. Use imagery like photographs and infographics particularly for Instagram and Pinterest. Avoid cluttered designs and leave plenty of space around texts and images.
Conclusion
A social media kit is an essential tool for influencers in the social media industry. It gives a detailed account of your work as an influencer. Use this kit to approach businesses and brands for partnerships.