SEO keywords are often a point of confusion for newbies to the world of online business. One popular question that newer entrepreneurs consistently ask is, “Do SEO keywords need to be case sensitive?”
Yes! Here’s why
When you search Google, you’ll see that the search engine displays both upper- and lower-case letters. It does this to provide users with more results.
The same rule applies to keywords within your website content. It would help to place both upper- and lower-case letters in your SEO keywords content.
Search engines are intelligent, but they can’t always tell what a word refers to when the letters are written in a different case than usual.
When you use proper SEO keywords that include upper- and lower-case letters, your content will appear in Google search results. And more often than not, people will find your content within the top ten of the search results for those keywords.
This is why it’s essential to use SEO keywords containing upper and lower-case letters.
My Recommendation for Newbies
If you’re learning how to do SEO, I recommend using lower case letters in all of your keyword content. This will keep things simple, and you’ll still be very successful if you use your keywords correctly.
And remember, it’s not necessary to repeat keywords in your content more than a few times. The main goal of keywords is to deliver value and attract visitors searching for those terms.
Once you have a firm grasp of the basics, it’s OK to start playing around with things.
Once you learn the ins and outs, you can think about using both upper- and lower-case letters in your SEO keywords. But don’t get carried away and use ALL CAPS as well.
This will cause your content to look unprofessional, and people won’t take it very seriously either.
Keywords are essential, but they should complement your content, not overpower it.
For example, if you were writing an article on the dangers of smoking, wouldn’t it make sense to use negative words and tell people not to smoke?
If you went the other way and used keywords like “smoking is great” or “smoking doesn’t cause cancer,” you might inadvertently mislead readers who know nothing about your topic.
Keep keywords in the proper context, and don’t use any overblown or exaggerated words. You’ll get more attention for your content if you stick with a neutral tone.
You should also avoid using words that are too generic and sound like you’ve just cut and pasted them from a dictionary.
By keeping your content on topic and not using obscure terms, the search engines will send more visitors to your website, which increases your business revenue.
You Don’t Need to Use ALL CAPS
So, don’t feel like you have to use SEO keywords in all caps to get results.
Or use them in all lower-case letters, for that matter.
It’s unnecessary to repeat keywords more than a few times in your content, and it’s not needed either.
Search engines like Google are intelligent. They know when your content is focused around a specific keyword or set of keywords and will display the page within the search results accordingly.
When you use proper SEO keywords within your website content, you’ll create better quality content and get more visitors to your website as a result. This will ultimately increase your revenue from online business.
As an entrepreneur, you have to decide what your goals are. If you’re looking for more traffic, using keywords isn’t very important.
But once you decide to start making money by selling advertising space on your website or running affiliate programs, then you’ll want to make sure that your SEO keywords are correctly optimized.
Bottom Line
Using SEO keywords containing both upper- and lower-case letters is a great way to ensure that your website content appears in Google search results.
By doing so, you’ll attract more visitors to your site, and you’ll be using keywords that are targeted to what people are searching for online right now.