According to some research, you only have 50 milliseconds to make a good impression on your audience, which is why it’s important to keep up with digital advertising trends.
When you are on top of the advertising industry trends, you’re more likely to catch someone’s eye and improve your sales funnel numbers.
But what are some of the new trends in advertising? Keep reading to find out!
Short Video Ads
If you’re going to be making videos with Finecast for TV advertising, you might want to consider making them shorter. Many consumers today don’t have a lot of patience for any long videos
Your videos shouldn’t be longer than a minute, but if you can make them shorter, that will be even better. More and more advertising businesses are sticking to this trend, but that brings the challenge of making an engaging video in just a few seconds.
For example, if you’re posting a video on YouTube, many ads can be skipped after five seconds. You’ll need to figure out how to grab your audience’s attention in the first five seconds in order for your ad to be successful.
Personalized Ads
Another trend that’s becoming popular is showing people personalized ads. This makes consumers feel more special like you took time out to design it just for them.
And it works! Many consumers love the personalized shopping experience, and that’s one reason they come back to those brands that help them shop.
For example, take a look at Netflix. Their algorithm is perfect at recommending TV shows and movies that they think their users will like.
They collect all kinds of data, like search history, click behavior, and watching time to curate content that people will want to see on their home page. When users find something new that they’ll love, they’ll spend more time on Netflix, creating more revenue for the streaming giant.
If you want your business to succeed in 2022, you’ll want to make sure you gather as much data as you can on your audience and find a way to personalize their experience. To do this, you might want to use machine learning.
AI Advertising
Speaking of machine learning, AI is becoming more and more popular in advertising. It’s a technology that can use real-time data to analyze patterns and then create advertisements that will work based on that data.
This helps take some of the guessings out of finding consumer trends and preferences since the AI is designed to find patterns that we might now be able to find.
Programmatic advertising is one AI trend that is becoming popular. With this, you’ll connect with the audience on multiple platforms in just a few seconds. To reach these people, you’ll use real-time data which can help you target the right people.
Conversational Marketing
While word of mouth is always a great marketing strategy, conversational marketing takes it a step further. Chatbots are becoming more conversational, and with advanced AI, they’re able to interact with consumers quickly.
Since many customers want everything immediately, you can use this chatbot to start an instant and personal connection with customers who visit your site. Now, you can pull them into your funnel and use the power of machine learning to try and convert them.
Mobile Gaming Ads
When the COVID-19 pandemic spiked, many people started downloading mobile gaming apps, and now, these are one of the best places to be advertising.
Many video game users are very invested in their game, and they are used to dealing with all kinds of ads. Many people won’t pay for the paid version, which means that this is a great way to get your message out to all kinds of people.
You could try using banner ads, reward ads, or even ads at different parts of the game that won’t feel unnatural. The other great thing about these ads is that they can take up all of the screen so that you can get their full attention.
If you want them to interact with your ad, you can also include rewards for just watching a video.
Social Advertising
Lastly, you can’t forget about advertising on social media platforms. Ever since the pandemic, more and more people are turning to social media as a way to connect with people that they couldn’t in person.
With more people spending more time on social media, there are more people that your ads can reach. However, ad spending for these platforms has also increased.
But one new trend that’s come out of social advertising is social commerce. This is using social media to sell different services and products without users even needing to leave the platform.
For example, Facebook shop is now popular. businesses can list and manage their products and sell to people right on Facebook. However, this is different from Facebook marketplace.
Instagram is following the trend, and now there is a tab in the user’s profile that lets them directly shop for items that they see posted on social media. With this trend, you can easily reach so many more customers and bring the funnel right to them.
Discover More Advertising Trends to Jump On
These are only a few advertising trends that you’ll want to keep in mind, but there are many more that will help your business.
We know that running a business and staying up on the latest trends can be exhausting, but we curated it all in one place for you.
If you’re interested in more business and marketing tips, check out the rest of our website!