According to a recent study, at least 76% of marketing leaders said they base decisions on analytics. These numbers will only continue to grow as more companies discover how much valuable data is available through social media platforms.
If you’re not monitoring your social media metrics, you could be missing out on key insights that could help you with your campaigns.
So, what social media success metrics should you be paying attention to? Here are three of them:
1. Sentiment Analysis
Sentiment analysis determines whether a piece of writing is positive, negative, or neutral. You can apply it to social media posts to get an idea of how people feel about your brand.
There are a few different ways to measure sentiment, but one of the most popular is the NPS (Net Promoter Score).
To calculate your NPS, you survey your social media followers and ask them how likely they are to recommend your brand to a friend.
You then group the responses into three categories:
- Promoters (score of nine or ten)
- Passives (score of seven or eight)
- Detractors (score of six or below)
Your NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. So, if you have a score of 50, that means that 50% more people would recommend you than wouldn’t.
NPS is a good way to get a general idea of how people feel about your brand on social media.
2. Engagement Rate
Engagement rate is a measure of how often people interact with your content.
There are a few different ways to calculate your engagement rate. The most common is by dividing the number of interactions by the number of followers.
For example, if you have 100 social media followers and your posts receive an average of 50 likes, comments, and shares, your engagement rate would be 50%.
A high engagement rate means that people regularly interact with your content, which indicates that they’re interested in what you have to say.
Engagement rates can vary depending on the platform you’re using. For instance, tweets typically have a lower engagement rate than Instagram posts.
But no matter what platform you’re using, paying attention to your engagement rate is a good way to gauge how well your content is performing.
If you notice that your engagement rate is low, it may be time to rethink your social media strategy.
3. Reach
Reach is the number of people who see your content.
You can calculate your reach by adding up the number of followers on all social media platforms and then subtracting any duplicates.
For example, if you have 100 Facebook fans and 50 Twitter followers, your total reach would be 150.
If you’re trying to increase your reach, there are a few things you can do, such as:
- Posting shareable content
- Partnering with influencers
- Running social media ads
Paying attention to your reach is a good way to gauge how far your message is spreading on social media. And increasing your reach is a good way to ensure that more people see your content and learn about your brand.
If you’re not sure how to start and run a successful social media campaign, check out this blog post. It’s packed with information on everything from planning your strategy to creating content that engages your audience.
Social Media Metrics You Should Not Ignore
Social media metrics are important for your business. If you’re not already tracking them, now is the time to start. Paying attention to these three metrics will give you a better understanding of how people feel about your brand and how well your content is performing.
If you’re looking for more social media marketing, read our other articles posted on the website.