Are you using Instagram for marketing or advertising? If so, it is vital to stay ahead of the recent Instagram marketing trends. From the report, the platform has got more than one billion monthly active users, with 500+ million audiences looking at the platform every single day. With such a vast user base, your videos on Instagram can get lost among the social media platforms. So, we will be targeting the marketing trends to build up effective Instagram marketing results and make top-quality content to gain plenty of followers. Let us look at different Instagram marketing trends that you can follow to meet your targets in 2022!
Let us kick start!
Trollishly’s Guide On Instagram Trends To Follow In 2022
1. Start Your Live-Streaming Content
Instagram Live users skyrockets in 2020. Based on the report, Instagram Live session usage increased by 70% within April. It isn’t exciting because it was during the peak times of lockdowns and pandemic situations. To stay connected, people turned themselves towards social media platforms. Since we enter into 2021, it is evident that pandemic ruins social communications among people. Thus, Instagram Live sessions play a vital role among the audiences by improving popularity and visibility.
2. In-App Shopping Feature
Several audiences reach the internet for shopping necessities for everything from clothing, cars, and food, as 70% of shoppers use the Instagram platform to look for new products. So, it makes sense that Instagram is making it more straightforward for users to shop without leaving Instagram. Moreover, when the pandemic situation diverts plans into 2021, audiences can increase their online shopping actions. On the Instagram mobile app, Shoppable Posts display on users’ feeds with some shopping carts in the lower-left corner, and you can click on the products to look for more information about them.
3. Target On IGTV
Along with the rise of Instagram Live and Instagram Reels content, focus on IGTV by 2022. IGTV is Instagram’s long-form video platform to make it more appealing among the creators. In addition, the platform announces that it will be letting ads on the platform because IGTV content creators will be gaining the same ad revenue percentage as YouTube creators. Thus, social media can recognize itself within a position to compete over the video content giant platform. It also expresses strategies for several IGTV functionalities to be released within time.
4. Cross-Promoting Platform Content
Meanwhile, social media platforms seem to support native content with a faster scroll through the feeds on any platform. Now, you can display a combination of native and cross-promotional content like memes, TikTok challenges, special effects, GIFs, and much more. Among every social media platform, Instagram became an expert by introducing new features that allow its users to make the same content type that it has been cross-posting. Do you want to improve visibility for your Instagram profile? If so, start to get more Instagram views that will enhance your audience organically. It also boosts up your marketing trends by engaging with potential customers.
5. Branded AR Effects
Meanwhile, branded effects on Instagram are more famous than Snapchat’s popularity. Facebook took the idea and modified it into a complete platform. Facebook’s Spark AR Studio went public in mid of 2019, and as then, more than one billion people worldwide made use of customized AR filter effects. On Instagram, AR effects work for brands over the industries, from cosmetics brands to see how unique their makeup shades work for clothing. Next, if a home decor brand works with branded AR effects on Instagram, it lets users virtually try on the outfits or look how a particular decor would appear on their space. It is a brilliant method for brands on Instagram to market their products and services to customers who are increasingly changing to the internet for their shopping experience.
Build Your Brand In 2022 With These Instagram Marketing Trends
Start to make visible and improve online presence on Instagram as Trollishly plays a vital role with successful social media marketing methods. It constantly proves to be the right platform for influencers, providing tools and even tutoring the audience. It supports the brands to reach and engage their followers. Instagram resumes developing by including functionalities and features that make it simpler to create users on the platform. Influencers and brands which built their fan following on the social media platform will make it look more important to target their efforts. We have shared these Instagram marketing trends for 2022 here; you can more profit to support you make brilliant, engaging, and effective Instagram marketing methods that will help you outsmart your competitors every step of the way.