San Diego — The San Diego-based UPS Store won its third Grand Prize at the 133rd Rose Parade and a sweepstakes award for a float titled “Rise, Shine & Read!”. ..
The Sweepstakes awarded to Float for the most beautiful entries, including overall float design, flower presentations and entertainment, was awarded to the UPS Store in a structure 55 feet long, 18 feet wide and 35 feet high. .. “Float was described by the company as a way to celebrate the positive impact of literacy on a child’s ability to succeed and introduced support for the Toys for Tots literacy program.”
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“Thanks to the Tournament of Roses for giving UPS Store, Inc. a special honor of the Sweepstakes Award and recognizing the efforts of volunteers, builders and designers to realize their literacy-inspired vision,” said Sarah Casalan Bittle. I am. , UPS Store, Inc. President of. “We are honored to be with other community partners who have continued the tradition of super-large visual storytelling to celebrate the resurrection of the Rose Parade.”
According to the UPS Store, the animated design of the float sliding down Pasadena’s iconic Colorado Boulevard, adorned with 130,000 flowers, wears a plaid waistcoat and bow tie, stands on a pile of books, and a family of chicks. It features a colorful and eyeglassed tie reading a book. Created by Fiesta Parade Floats, “Rise, Shine & Read!” Was aimed at helping children stand up and shine brightly with the power of literacy, reflecting the overall theme of the Rose Parade.